Colorado Company’s Inada Chairs Takes Spotlight at CES

With two 2010 awards, Inada massage chairs are the winningest of all time!

Two Massage Products Selected as Innovations 2010 Design and Engineering Honorees

Boulder, Colo., — As if playing an ongoing role in an Emmy Award-winning network television show wasn’t enough, two Inada chairs have now taken top honors at the International CES Press Preview in New York. The International CES provides a “sneak peek” at the latest and most innovative consumer electronics items for the coming year at this annual competition.

The two Inada massage products selected for the Innovations 2010 Design and Engineering honors were the Doctor’s Choice massage chair and CUBE, an ultra-compact massage chair design that is completely new to the market.

The Doctor’s Choice massage chair is the latest innovation from the acknowledged world leader in consumer robotic massage technology. The chair is designed to fit the human form like a glove. A specially designed shoulder massage unit gently presses back on the shoulders and aids in bringing them into alignment. By rotating the shoulders back, the shoulder massage unit (aided by a unique roller mechanism) also lifts the chest up and out, placing users into an anatomically correct posture for a superior massage experience. A simple remote control – a hallmark of Inada massage chairs – allows for easy-to-see program features and one-button operation. A wide range of pre-programmed options also allows users to tailor massage treatments to specific areas of the body. The chair will be available exclusively through chiropractors and other health practitioners, and it will retail for $5,799.

With its unique CUBE, Inada has broken all traditional barriers in the foot massager category. The CUBE’s internal systems of dozens of air cells massage the entire lower body during one of four pre-programmed massage sessions. The CUBE provides consumers with an affordable ($799), readily accessible dual system of lower body massage chair and a foot stool/table top, ideally suited for space-conscious consumers. The CUBE’S massage system provides soothing and carefully choreographed pressure-point treatments through foot reflexology. Other benefits are gained through alleviating stiffness and pain in the calf and lower back areas. The CUBE’s novel design also makes it an ideal interior design complement and conversational addition to any décor.

“Taking two CES honors in one year: this is really a significant achievement and a pleasant surprise for us,’” noted Cliff Levin, president of Inada USA.  “The CES is one of the most prestigious shows in the world. It’s where all the amazing, fantastic stuff is unveiled and recognized. We expect a tremendous response to our entire product line.”

This widely recognized annual competition honors outstanding design and engineering in 36 consumer electronics product categories. The awards are sponsored by CEA, the producer of the International CES®, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design. The 2010 Best of Innovations honorees were announced at the New York Press Preview on November 10, 2009 at the Metropolitan Pavilion and will be showcased at the 2010 International CES, January 7-10, 2010 in Las Vegas.

About Inada

Founded in 1962, Japan-based Inada is the world’s largest and most innovative manufacturer of luxury, shiatsu massage chairs.  Since its inception, the company has designed and built therapeutic massage devices for home and business use, with distribution outlets in more than 60 countries and annual sales revenue of nearly $300 million. Inada commits more resources to massage chair R&D than any other massage chair company in the world.

In addition to the two CES honorees, the Inada Sogno DreamWave was an American Society of Furniture Designers 2009 Pinnacle Award finalist.  It also was named a 2009 CES Innovations Honoree. With the two 2010 CES honors, Inada chairs have now been recognized by CES six times since 2004.

Based in Boulder, Colorado, Inada USA is the exclusive U.S. distributor for Inada massage chairs. For more information, contact Cliff Levin at 888.769.0555 x101 or e-mail at cliff@InadaUSA.com.

Find Inada online at www.InadaUSA. com.

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES. Find CEA online at www.CE.org.

2010 CES Winner!

Doctor's Choice Massage Chair - 2010 Winner!

New! Inada Doctor’s Choice Massage Chair

Proprietary technology accurately deploys a never-before seen combination of infrared body scanning, rollers and air-cell compression systems that allow for full body, Shiatsu-style massage and posture correction therapy.

The Doctor’s Choice (3A) massage chair electronically customizes each pre-programmed massage to one of 106 body types stored in the chairs memory – all without any intervention at all by the user. It is the first massage chair in the world to incorporate a set of air cells on the shoulders designed to encourage your body into a healthy “shoulders-back” posture. While this is happening, the massage chair rollers delicately focus on the area between the shoulder blades for maximum therapeutic benefit. No other massage chair on the market has the technical ability to precisely work the sensitive areas around the shoulder blades.

The Doctor’s Choice (3A) chair has stunning stretch programs that are carefully choreographed to deliver a range of back flexion, extension and rotational movements of the hips and lower back. No other massage chair ever marketed offers this complete array of stretch features designed to “mobilize” and loosen a stiff back in a way that contributes to improved posture. Twelve pre-programmed massages make it possible for this massage chair to provide complex massage sessions with the push of ONE button – even the chair’s interface is built to be relaxing!

For those with more specific needs, manual functions allow the user to take over control of every aspect of the chair’s function. Doctor’s Choice (3A) by Inada even features a senior program designed specifically for use by older individuals and a youth program designed with the adolescent in mind. During pre-programmed massages, kneading speeds automatically vary between 10 and 32 strokes per minute while tapping varies between 180 to 500 taps per minute. Proprietary 3-D rollers thrust forward and relax backward up to 2.8 inches, creating highly desirable movements of the spine. All these actions and many others are carefully managed by the chair’s electronics.

All Inada massage chair products are subjected to stringent endurance tests and must be able to run continuously for 2,500 hours with a 100 kilogram dummy in the fully reclined position. This translates to over 10,000 individual massage sessions. In other words, used once per day, every day, the Doctor’s Choice (3A) expected life is over 24 years…at a minimum! This massage chair sets a new technological standard for the industry.

Learn more about the Doctor’s Choice massage chair and other great Inada massage products by visiting www.InadaUSA.com.

Colorado Company’s Red Chair to Star in 30 Rock

Tracy Jordan's Chair!

Boulder, Colo., — A red massage chair will play an ongoing role in NBC’s Emmy Award-winning “30 Rock” this fall, starting with the premiere episode that aired Thursday, October 15 in prime time.

The Inada Sogno DreamWave massage chair was provided by its Boulder-based distributor, Inada USA, and represents a unique product placement.

“People are used to seeing Sprint wireless phones on ‘24’ and the new Ford Flex on ‘Desperate Housewives,’” noted Cliff Levin, president of Inada USA.  “But this is, to my knowledge, the first time that a massage chair will play a recurring role in a major TV series. Major brands on national TV… we’re used to seeing that. But we’re mere upstarts and so we’re thrilled to have such significant, unexpected product exposure. ”

Why This Massage Chair and Why “30 Rock”?

“The show producers saw Sogno and loved it. ‘30 Rock’ is all about the personalities and ensuing madness that goes into producing a TV comedy,” continued Levin. “Tracy Morgan plays a high-strung and unpredictable star Tracy Jordan and needs the chair to unwind. To Tracy’s character the chair represents a much-deserved perquisite, a reward. Plus, it just seemed to fit in with the whole vibe of the show.”

The massage chair was provided to NBC in red, a color not currently carried by Inada. Levin noted that they are planning on importing a few for the “die-hard 30 Rock fans that just must have the massage chair they see on the show.”

What Does Sogno Mean?

Meaning “Dream” in Italian, Sogno massage revolutionizes massage chair therapy by offering more than 1,200 square inches of massage that is customized for 106 body types.  Its ease of use and nuanced application of Shiatsu-style massage techniques brings the Sogno massage experience closer to the “real thing” than most thought possible.

Sogno is the culmination of years of collaboration between masterful Japanese engineers and Eastern shiatsu massage experts. It provides a full body experience in massage and total-body relaxation.

“It’s nothing like the massage chairs you see at the mall or at a tradeshow,” remarked Levin. “You can sink into this model after a hard day of work and it will give you all the benefits, both in health and relaxation, as a fully-trained masseuse, in your own home and on your own schedule. In ‘taste tests,’ everyone is left slack-jawed and stunned by Sogno’s towering capabilities.”

The Inada Sogno DreamWave is a finalist for the 2009 Pinnacle Award given by the American Society of Furniture Designers.  It also was named a 2009 CES Innovations Honoree, the Innovations Design and Engineering Awards program recognizing the most innovative consumer electronics products, a hallmark for the best designed products in consumer technology.

Founded in 1962, Japan-based Inada is the world’s largest and most innovative manufacturer of luxury, shiatsu massage chairs.  Since its inception, the company has designed and built therapeutic massage devices for home and business use, with distribution outlets in more than 60 countries and annual sales revenue of nearly $300 million. Inada commits more resources to massage chair R&D than any other massage chair company in the world.

Based in Boulder, Colorado, Inada USA is the exclusive U.S. distributor for Inada massage chairs. For more information, contact Cliff Levin at 888.769.0555 x101 or e-mail at  cliff@InadaUSA.com.

Red Massage Chair on 30 Rock

We were there…in Tracy Jordan’s dressing room! In the much-anticipated, critically acclaimed season premiere of 30 Rock’s fourth season, there it was: the Inada Sogno DreamWave massage chair.

OK, so our moment was fleeting, but look for the Sogno to play a big role in future episodes.

See the attached screen shot of the massage chair scene from the October 15 show #1 of season #4 and then look for us in the remaining 21 episode of the season!

Tracy Jordan Massage Chair on 30 Rock

The 30 Rock Red Massage Chair – Debuts tonight on NBC!

Tracy Jordan’s massage chair – the red massage chair on 30 Rock – is called the Inada Sogno DreamWave.

It is, hands down, the best massage chair in the world, and it’s made by the oldest massage chair company on the planet: Family Inada of Osaka Japan.

You can find the Inada Sogno DreamWave massage chair at these major merchants (and in many, many other retailers) across the United States. In total there are about 250 stores that carry Inada massage chairs!

Relax the Back Stores – www.relaxtheback.com
Hammacher Schlemmer – Catalog only / not available on their site, but you could probably call them and order!
SkyMall – www.skymall.com
HealthyBack Stores – www.healthyback.com
And a few Sleep Number / Select Comfort stores…

For more information on the amazing 30 Rock massage chair, visit www.fiusdistributors.com.

Someone Reviewing Their Own Inada Massage Chair

One look and it’s clear that you have never laid eyes on anything quite like the INADA SOGNO. After one massage session, you will know how completely different and how much better the Inada SOGNO is than anything else ever conceived.
It retails for $6500.  The above description is from the Inada site ( http://www.inada-massage-chairs.com/p-18-inada-sogno-dreamwave-plus-massage-chair.aspx ) where there is also a full video of the chair in action. It has to be experienced to understand just how good it is and how far above the competition it is.

It has been reviewed to be the finest massage chair available and the closest to actual human hands. It had the most full body contact of any chair and includes a variety of programs. It will massage everything from your neck, shoulders, arms, hands, back, legs…all the way down to your feet. It can arc your torso and stretch you out or you can select the ‘night’ mode for a just-before-bed massage that promotes circulation to the extremities. In the morning, there’s a ‘morning’ setting to do the opposite and make you alert and ready for the day!

The look of the chair is like a piece of art.  Mine is the cream/beige color.  It has a 5 year warranty.A good review and photos here: http://www.luxury-insider.com/Current_Affairs/post/2009/01/11/Inada-Sogno-Is-As-Good-As-It-Gets-to-a-Human-Massage.aspx

Inada Doctor’s Choice 3A Massage Chair

Proprietary technology accurately deploys a never-before seen combination of infrared body scanning, rollers and air-cell compression systems that allow for full body, Shiatsu-style massage and posture correction therapy. The Doctor’s Choice massage chair electronically customizes each pre-programmed massage to one of 106 body types stored in the chairs memory – all without any intervention at all by the user.

It is the first massage chair in the world to incorporate a set of air cells on the shoulders designed to encourage your body into a healthy “shoulders-back” posture. While this is happening, the massage chair rollers delicately focus on the area between the shoulder blades for maximum therapeutic benefit. No other massage chair on the market has the technical ability to precisely work the sensitive areas around the shoulder blades.

The Doctor’s Choice massage chair has stunning stretch programs that are carefully choreographed to deliver a range of back flexion, extension and rotational movements of the hips and lower back. No other massage chair ever marketed offers this complete array of stretch features designed to “mobilize” and loosen a stiff back in a way that contributes to improved posture. Twelve pre-programmed massages make it possible for this massage chair to provide complex massage sessions with the push of ONE button – even the chair’s interface is built to be relaxing! For those with more specific needs, manual functions allow the user to take over control of every aspect of the chair’s function.

Doctor’s Choice by Inada even features a senior program designed specifically for use by older individuals and a youth program designed with the adolescent in mind. During pre-programmed massages, kneading speeds automatically vary between 10 and 32 strokes per minute while tapping varies between 180 to 500 taps per minute. Proprietary 3-D rollers thrust forward and relax backward up to 2.8 inches, creating highly desirable movements of the spine. All these actions and many others are carefully managed by the chair’s electronics.

All Inada massage chair products are subjected to stringent endurance tests and must be able to run continuously for 2,500 hours with a 100 kilogram dummy in the fully reclined position. This translates to over 10,000 individual massage sessions. In other words, used once per day, every day, the Doctor’s Choice expected life is over 24 years…at a minimum! This massage chair sets a new technological standard for the industry.

The Doctor’s Choice massage chair offers a variety of program options that automatically customizes the massage session to each individual user’s unique body size. Program options include the following: Full Body, Shoulder, Lower Back, Advanced Stretch, Moderate Stretch, and Quick Programs for Full Body, Shoulder and Lower Back. Well Being Programs provide additional quick treatment options for the lower pelvis/seat and buttocks. More gentle massage programs are built for seniors and youth.

The chair is upholstered using easy-to-clean, anti-bacterial synthetic leather, and user comfort is enhanced through anatomically designed memory foam cushions in the hand and headrest areas. The chair also features three pending Japanese patents for the 3D remote control feature that allows users to control air massage pressure for deeper or softer massage and pressure point therapy; a unique computerized scanning system that detects and customizes massage for 106 body types; and a plethora of manual options that allows users to create their own massage therapy sessions.

Doctor’s Choice complies with demanding TUV German electrical requirements and is manufactured in Japan in a facility that is fully certified to the latest ISO standards.

The Doctor’s Choice massage chair is the latest innovation from the acknowledged world leader in in-home robotic massage technology. Take one look: it’s designed to fit the human form like a glove, and this is not by accident.

A specially designed shoulder massage unit gently presses back on the shoulders and aids in bringing them into alignment. By rotating the shoulder back, the shoulder massage unit (aided by the 3D roller mechanism) also drives the chest up and out. In other words Doctor’s Choice places users into an anatomically correct posture.
A simple remote control allows for easy-to-see program features and one-button operation. A wide range of pre-programmed options allow users to tailor their massage treatments to specific areas of the body. Doctor’s Choice n be operated fully upright or in a full-flat position.

The Doctor’s Choice massage chair is the first ever, full-body, posture-correcting massage chair on the market. There is no better massage system in its class.

Chiropractors and other medical practitioners marvel at its delicate, accurate, and therapeutic movements. Coupled with 24/7 massage access, there is no better investment in one’s health and well being. And all of this comes with the peace of mind that Inada stands behind its products with the best warranty in the business.
Tested to provide more than 10,000 massages, the cost per massage is a mere 58-cents, making the Doctor’s Choice massage chair an extraordinary value to the consumer.

Moreover, this home massage experience can be shared among all members of the household with no travel time or gas cost challenges. Doctor’s Choice is a household’s practical, economical investment in better health and improved posture.

Learn more about the best massage chair in the world at www.Inada USA.com

NBC has announced that 30 Rock will premiere on October 15, 2009.

We’re going to have to throw a Sogno Massage Chair Premier party. This is how they would do it in Hollywood, no?

We can’t wait to see Tracy Jordan (Tracy Morgan) sitting in his new red Inada massage chair! 30 Rock’s first episode details are secret (of course) but we’re hopeful that our red massage chair plays a significant role.

See more about the 30 Rock massage chair at www.InadaUSA.com.

See the massage chair that will be on the NBC hit comedy 30 Rock

Inada debuts the transformative CUBE foot, calf, & seat massager at Las Vegas Furniture Market… See the massage chair that will be on the NBC hit comedy 30 Rock…. Inada Sogno DreamWave on stage for entire 2009-2010 season…Complimentary massages and “test rides” available in World Market Center A-504 for the entire show!

BOULDER, Colo., Sept. 10, 2009…It’s a breakout and banner year for Inada Massage Chairs:

· 2009 Consumer Electronics Show (CES) Innovation Honors

· 2009 American Society of Furniture Designers (ASFD) Pinnacle Award finalist

· 2009-2010 full season placement of the Sogno DreamWave on Tina Fey’s NBC hit 30 Rock, premiering Oct. 15, 2009

· SkyMall magazine features from Oct-Dec 2009, a catalog with 1.6 million daily viewers ·

Sogno holiday gift guide cover feature from the nation’s largest chain of back specialty shops comprised of over 100 stores in the U.S.

· Three-year sales growth that far outpaces industry norms Banner Sales Year Inada has defied the odds in the economic downturn and posted a more than 30 percent increase in year-to-date sales over same period 2008, led by the award-winning Sogno Massage Chair, the chair of choice for the 30 Rock stage set. Company management expects 2009 4th quarter sales to grow in excess of 45% over the same period last year.

CUBE Debut The new Inada CUBE will debut at the Las Vegas Market, Sept. 14-17, 2009.

CUBE doubles as both furniture and foot massager in an incredibly compact unit that folds up to a usable surface and requires very little space. Four pre-programmed massage sessions with high and low adjustments give users soothing air-driven kneading and compression, acupressure massage on the soles of the feet, rejuvenating full foot massage, calf massage, and seat massage too. “Inada’s continued investment in R&D and bringing to market the most technology advanced and innovative chair products make the Las Vegas Market the ideal venue to debut CUBE,” said Inada President Cliff Levin. “This product is perfectly tailored for a healthy retail brand with good national coverage and the creativity and insight to take this unique, cute, and catchy product to new heights,” Levin added.

Inada anticipates a MSRP in the neighborhood of $799. Complimentary Massages Media and buyers at the September 2009 Las Vegas Furniture Market can get a complimentary massage of their choosing at Inada’s Showroom, located in the World Market Center, Building A, space 504.

About

Founded in 1962, Japan-based Inada is the world’s largest and most innovative manufacturer of luxury, shiatsu massage chairs. Since its inception, the company has designed and built therapeutic massage devices for home and business use, with distribution outlets in more than 60 countries and annual sales revenue of nearly $300 million. Inada commits more resources to massage chair R&D than any other massage chair company in the world.

Inada USA Headquarters 1750 55th Street, Building D Boulder, CO 80301 888.769.0555, ext. 101 www.InadaUSA.com

Sushi Still Delicious in Japan!

…and they’re still making great massage chairs at Inada too!

There has been a little confusion over the company names, trade names, etc. associated with “Inada Massage Chairs.”  This will clear it all up for those seeking answers. Here’s the definitive guide:

FIUS Distributors LLC – This is the USA distribution for all Inada branded products. It was founded in August of 2006 and took over responsibilities for the USA soon thereafter from Family Inada, Inc. “FIUS” – we’ll agree that it’s a really strange name – stands for Family Inada United States…get it?

Family Inada, Inc. – This used to be a wholly owned subsidiary of FAMILY Co., Ltd. and operated out of a showroom and office space in Manhattan. Family Inada operations in the USA ceased when FIUS took over its duties.

FAMILY Co., Ltd – This company is based out of Osaka, Japan and manufactures all the Inada-branded massage products worldwide. The are the Inada massage chairs that FIUS sells today in the USA. Examples of what they manufacture include the following:

• Inada i.2 Massage Chair
• Inada Sogno DreamWave Massage Chair – the is the “Tracy Jordan massage chair” of 30 Rock fame
• Inada CUBE
• Inada D5 ROBO Chair
• Inada D6 ROBOSTIC
• Inada H9
• Inada RELAX ROBO

FIUS works with many dealers across the U.S. to bring Inada branded products to consumers. For more information about Inada Massage Chair, visit www.InadaUSA.com.